New Balance sneakers have enjoyed a rollercoaster reputation. Once a staple of unfashionable dads and dedicated runners, they’ve now become a favorite of trendsetters and sneakerheads worldwide. But what’s behind the surprising rise of this century-old company? Let’s dive in!
The Humble Beginnings: Arch Support Anyone?
New Balance’s story started in 1906 in Boston, Massachusetts. William J. Riley, a British emigrant, was fascinated by the three-point arch support system found in a chicken’s foot. Believe it or not, that’s where he found the inspiration to create flexible arch inserts for shoes. The name ‘New Balance’ reflected his belief in providing a new kind of balance and comfort for hardworking feet.
Focus on Function: The Runner’s Choice
For decades, New Balance primarily catered to serious runners. They became known for innovation rather than flash – features like varying widths, technical soles, and a focus on performance made them a favorite of those who clocked serious miles.
The “Dad Shoe” Era
In the 1990s and early 2000s, New Balance earned a reputation for being practical and unstylish – the quintessential “dad shoe.” However, while fashionistas snickered, the brand’s unwavering focus on comfort won them a loyal following, especially among older customers and those who valued function over fleeting trends.
The Trendsetters Step In
Fashion can be fickle. In recent years, chunky, retro-looking sneakers have become cool. New Balance, with its rich archive of “dad shoes,” was perfectly positioned for this. Collaborations with fashion houses like Aimé Leon Dore and stylish updates of their classic styles transformed New Balance into a coveted brand.
What Makes New Balance Special?
- Made in the USA (and UK): In a world of outsourced manufacturing, New Balance still proudly produces shoes in the United States and the United Kingdom. This commitment to domestic production resonates with some customers.
- Technology and Comfort: While they’ve embraced style, New Balance hasn’t left performance behind. Technologies like FreshFoam cushioning and stability features still attract serious athletes.
- The Underdog Appeal: New Balance often feels like the less flashy alternative to giants like Nike and Adidas, fostering a kind of loyalty among fans who appreciate its quiet confidence.
So, are New Balance sneakers worth the hype? It depends on what you’re looking for. If you want cutting-edge comfort and performance, or trendy yet still classic footwear, they’re definitely worth exploring. But the real magic of New Balance is in their story—a blend of practicality, innovation, and a dash of fashion’s unpredictable whims.